/* Vault00 Design — shared styles */

/* Self-hosted fonts (latin subset, from Google Fonts, OFL) */
@font-face {
  font-family: 'Archivo';
  font-style: italic;
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-display: swap;
  src: url('fonts/archivo-italic-100-900.woff2') format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Archivo';
  font-style: normal;
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-display: swap;
  src: url('fonts/archivo-normal-100-900.woff2') format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* Width-matched fallback for condensed display type, so fit-to-width headings don't jump when Archivo loads */
@font-face { font-family: 'Archivo Display Fallback'; font-style: normal; font-weight: 100 900; src: local('Arial Bold'), local('Arial-BoldMT'); size-adjust: 71.3%; }
@font-face { font-family: 'Archivo Display Fallback'; font-style: italic; font-weight: 100 900; src: local('Arial Bold Italic'), local('Arial-BoldItalicMT'); size-adjust: 71.3%; }

:root {
  --ink: #0e0e0e;
  --ink-2: #1a1a1a;
  --paper: #f3f2ee;
  --paper-2: #e8e6df;
  --line: #d4d1c8;
  --muted: #5d5b56;
  --accent: #ff4f1f;   /* vermilion — doodles, highlights */
  --accent-text: #e03e12; /* darker vermilion for text on light backgrounds (3:1+) */
  --cobalt: #2340ff;
  --lemon: #e6ef3a;
  --stone: #d9d2c3;
  --gutter: clamp(16px, 2.2vw, 32px);
  --ease: cubic-bezier(.2, .7, .1, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  font-family: 'Archivo', system-ui, sans-serif;
  font-stretch: 100%;
  font-size: 17px;
  line-height: 1.55;
  background: var(--paper);
  color: var(--ink);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

/* ---------- Type ---------- */
.d {
  font-family: 'Archivo', 'Archivo Display Fallback', sans-serif;
  font-stretch: 62%;
  font-weight: 900;
  text-transform: uppercase;
  line-height: .86;
  letter-spacing: -.004em;
}
.i { font-style: italic; }
.eyebrow { font-stretch: 62%; font-weight: 900; text-transform: uppercase; letter-spacing: .03em; line-height: 1; color: var(--muted); }
.accent { color: var(--accent-text); }
.hero .accent, .statement .accent, .site-footer .accent, [data-dark] .accent, .mobile-menu .accent, .tier.pick .accent { color: var(--accent); }
.muted { color: var(--muted); }
.lead { font-size: clamp(17px, 1.35vw, 21px); line-height: 1.5; max-width: 34em; }

/* ---------- Header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: 18px var(--gutter);
  pointer-events: none;
}
.site-header > * { pointer-events: auto; }
.logo {
  font-family: 'Archivo', sans-serif; font-stretch: 62%; font-weight: 900;
  font-size: 30px; line-height: 1; letter-spacing: -.01em; text-transform: uppercase;
  color: var(--ink); transition: color .2s;
}
.site-header.on-dark .logo { color: var(--paper); }
.logo .i { margin-left: .02em; }
.nav-pill {
  position: absolute; left: 50%; transform: translateX(-50%);
  display: flex; gap: 4px; padding: 5px;
  background: var(--paper); border: 1px solid var(--line);
}
.nav-pill a {
  position: relative; display: block; padding: 9px 16px;
  font-stretch: 62%; font-weight: 800; font-size: 16px; letter-spacing: .02em; text-transform: uppercase;
}
.nav-pill a[aria-current="page"] .squiggle { opacity: 1; }
.squiggle {
  position: absolute; left: 12px; right: 12px; bottom: 2px; height: 8px;
  opacity: 0; pointer-events: none; overflow: visible;
}
.squiggle path { fill: none; stroke: var(--accent); stroke-width: 2.4; stroke-linecap: round; }
.header-cta {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 12px 18px; background: var(--paper); border: 1px solid var(--line);
  font-stretch: 62%; font-weight: 800; font-size: 16px; letter-spacing: .02em; text-transform: uppercase;
}
.header-cta .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); }
.menu-btn { display: none; }

/* Mobile menu */
.mobile-menu {
  position: fixed; inset: 0; z-index: 60; background: var(--ink); color: var(--paper);
  display: flex; flex-direction: column; justify-content: center; gap: 6px;
  padding: 90px var(--gutter) 40px;
  transform: translateY(-100%); visibility: hidden; transition: transform .45s var(--ease), visibility 0s .45s;
}
.mobile-menu.open { transform: none; visibility: visible; transition: transform .45s var(--ease); }
.mobile-menu a { font-size: 19vw; }
.mobile-menu a[aria-current="page"] { color: var(--accent); font-style: italic; }
.mobile-menu .close { position: absolute; top: 18px; right: var(--gutter); font-stretch: 62%; font-weight: 800; font-size: 18px; text-transform: uppercase; color: var(--paper); }
.mobile-menu .mm-foot { margin-top: 30px; font-size: 16px; color: #aaa; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 18px;
  padding: 18px 26px;
  background: var(--ink); color: var(--paper);
  font-stretch: 62%; font-weight: 900; text-transform: uppercase; letter-spacing: .02em;
  font-size: clamp(18px, 1.5vw, 23px); line-height: 1;
  transition: background .2s, color .2s;
}
.btn:hover { background: var(--accent); color: #fff; }
.btn svg { width: 1em; height: 1em; transition: transform .25s var(--ease); }
.btn:hover svg { transform: translateX(4px); }
.btn.light { background: var(--paper); color: var(--ink); }
.btn.light:hover { background: var(--accent); color: #fff; }
.btn.outline { background: transparent; color: inherit; border: 2px solid currentColor; }
.btn.outline:hover { background: var(--accent); border-color: var(--accent); color: #fff; }

/* Big label chip (the "Specialisms" button, made readable) */
.chip {
  display: inline-flex; align-items: center; gap: 14px;
  padding: 14px 24px; border: 2px solid var(--ink);
  font-stretch: 62%; font-weight: 900; text-transform: uppercase; letter-spacing: .03em;
  font-size: clamp(20px, 2.1vw, 30px); line-height: 1;
  background: var(--paper);
}
.chip .dot { width: .38em; height: .38em; border-radius: 50%; background: var(--accent); }
.chip.sm { font-size: clamp(16px, 1.3vw, 19px); padding: 10px 16px; border-width: 1.5px; }
.chip.on-dark { background: transparent; border-color: var(--paper); color: var(--paper); }

/* ---------- Hero ---------- */
.hero {
  position: relative; min-height: 100svh; background: var(--ink); color: var(--paper);
  display: flex; flex-direction: column; justify-content: center;
  padding: 110px var(--gutter) 90px;
}
.hero-title { position: relative; z-index: 1; }
.hero-foot { z-index: 1; }

/* Client sites + reels floating behind the headline */
.hero-stage { position: absolute; inset: 0; overflow: hidden; pointer-events: none; }
.hero-stage::after { content: ""; position: absolute; inset: 0; background: radial-gradient(ellipse 70% 38% at 50% 52%, rgba(14,14,14,.82), rgba(14,14,14,0) 100%), linear-gradient(180deg, rgba(14,14,14,0) 70%, rgba(14,14,14,.9)); }
.hero-stage .browser { position: absolute; border: 2px solid var(--paper); background: var(--paper); }
.hero-stage .bar { display: flex; align-items: center; gap: 6px; padding: 7px 10px; color: var(--ink); font-size: 12px; font-weight: 600; }
.hero-stage .bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--line); }
.hero-stage .bar span { margin-left: 10px; padding: 2px 10px; background: #fff; border: 1px solid var(--line); }
.hero-stage .browser img { width: 100%; height: auto; aspect-ratio: 16 / 10; object-fit: cover; object-position: top; }
.hero-stage .b1 { width: 44vw; right: 3vw; top: 14vh; rotate: -3deg; box-shadow: 14px 14px 0 var(--accent); animation: hero-float 7s ease-in-out infinite alternate; }
.hero-stage .b2 { width: 32vw; left: 4vw; top: 20vh; rotate: 3deg; box-shadow: 14px 14px 0 var(--cobalt); animation: hero-float 9s ease-in-out -3s infinite alternate; }
.hero-stage .phone { position: absolute; width: clamp(130px, 12vw, 200px); right: 2.5vw; top: 26vh; aspect-ratio: 9 / 19; border: 6px solid var(--ink); outline: 2px solid var(--paper); border-radius: 26px; overflow: hidden; rotate: 6deg; box-shadow: 12px 12px 0 var(--lemon); background: var(--ink); animation: hero-float 8s ease-in-out -5s infinite alternate; }
.hero-stage video { width: 100%; height: 100%; object-fit: cover; display: block; }
@keyframes hero-float { to { translate: 0 -14px; } }
@media (prefers-reduced-motion: reduce) { .hero-stage > * { animation: none; } }

.hero-title { width: 100%; }
.hero-title .row { display: flex; align-items: center; gap: .16em; white-space: nowrap; width: max-content; margin-inline: auto; }
.hero-title .row + .row { margin-top: .02em; }
.hero-title .row.indent { padding-left: .35em; }
.hero-foot {
  position: absolute; left: var(--gutter); right: var(--gutter); bottom: 22px;
  display: flex; justify-content: space-between; align-items: flex-end; gap: 20px;
  font-size: clamp(15px, 1.2vw, 18px);
}
.scroll-btn {
  width: 52px; height: 52px; flex: none; display: grid; place-items: center;
  border: 1.5px solid rgba(243, 242, 238, .5); transition: background .2s, border-color .2s;
}
.scroll-btn:hover { background: var(--accent); border-color: var(--accent); }
.scroll-btn svg { width: 18px; height: 18px; }

/* The inline media slot inside the hero headline */
.slot {
  position: relative; display: inline-block; flex: none;
  width: 1.12em; height: .8em; overflow: hidden; background: var(--ink-2);
  transform: translateY(-.01em);
}
.slot > [data-tile] { position: absolute; inset: 0; width: 100%; height: 100%; clip-path: inset(100% 0 0 0); transition: clip-path .5s var(--ease); }
.slot > [data-tile].on { clip-path: inset(0 0 0 0); z-index: 2; }
.slot > [data-tile].was { clip-path: inset(0 0 0 0); z-index: 1; transition: none; }

/* ---------- Tiles (little inline "images") ---------- */
[data-tile] { display: inline-block; overflow: hidden; background: var(--ink-2); }
[data-tile="web"] { background: #141414; }
[data-tile="reels"] { background: var(--accent); }
[data-tile="ads"] { background: var(--cobalt); }
[data-tile="brand"] { background: var(--lemon); }
[data-tile="auto"] { background: var(--stone); }
[data-tile="social"] { background: #141414; }
[data-tile] svg { width: 100%; height: 100%; }

/* ---------- Specialisms ---------- */
.section { padding: clamp(80px, 11vw, 160px) var(--gutter); }
.specialisms { text-align: center; }
.specialisms .chip-wrap { position: relative; display: inline-block; margin-bottom: clamp(28px, 4vw, 56px); }
.doodle-arrow { position: absolute; left: calc(100% + 14px); top: 20%; width: clamp(70px, 8vw, 120px); overflow: visible; }
.doodle-arrow path { fill: none; stroke: var(--accent); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.spec-list { list-style: none; font-size: clamp(58px, 11.4vw, 205px); }
.spec-list li { display: flex; justify-content: center; }
.spec-list li + li { margin-top: .045em; }
.spec-link { display: inline-flex; align-items: center; gap: .1em; position: relative; }
.spec-link .word { display: inline-block; transition: transform .35s var(--ease), color .2s; transform-origin: 50% 80%; }
.spec-link [data-tile] { width: .9em; height: .9em; flex: none; transition: transform .35s var(--ease); }
.spec-link:hover .word { transform: skewX(-11deg); color: var(--accent); }
.spec-link:hover [data-tile] { transform: rotate(-4deg) scale(1.06); }
.spec-copy { margin: clamp(36px, 4vw, 60px) auto 30px; max-width: 30em; font-size: clamp(17px, 1.4vw, 22px); line-height: 1.5; }

/* ---------- About split ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: var(--gutter); border-top: 1px solid var(--line); padding-top: var(--gutter); }
.split-copy { display: flex; flex-direction: column; justify-content: space-between; gap: 40px; min-height: min(80vh, 760px); }
.split-copy h2 { font-size: clamp(44px, 5.4vw, 92px); }
.split-copy p { margin-top: 22px; }
.collage { position: relative; background: var(--ink); min-height: min(80vh, 760px); overflow: hidden; }
.collage .c-browser { position: absolute; left: 8%; top: 12%; width: 70%; background: var(--paper); box-shadow: 0 30px 60px rgba(0, 0, 0, .35); }
.c-bar { height: 26px; background: var(--paper-2); display: flex; align-items: center; gap: 6px; padding: 0 10px; }
.c-bar i { width: 8px; height: 8px; border-radius: 50%; background: #bbb; }
.c-bar i:first-child { background: var(--accent); }
.c-body { padding: 8% 7%; }
.c-body .c-h { font-size: clamp(30px, 3.8vw, 64px); }
.c-body .c-lines { margin-top: 18px; display: grid; gap: 7px; }
.c-body .c-lines span { height: 7px; background: #cfccc3; }
.c-body .c-lines span:nth-child(2) { width: 80%; }
.c-body .c-lines span:nth-child(3) { width: 60%; }
.c-body .c-btn { display: inline-block; margin-top: 18px; padding: 10px 16px; background: var(--accent); color: #fff; font-stretch: 62%; font-weight: 900; font-size: 14px; text-transform: uppercase; }
.collage .c-phone { position: absolute; right: 8%; bottom: 9%; width: 30%; aspect-ratio: 9 / 18; background: #000; border: 6px solid #000; border-radius: 22px; overflow: hidden; box-shadow: 0 30px 60px rgba(0, 0, 0, .45); transform: rotate(4deg); }
.c-phone [data-tile] { width: 100%; height: 100%; }
.collage .c-stat { position: absolute; left: 12%; bottom: 10%; width: 42%; background: var(--lemon); color: var(--ink); padding: 16px 18px; transform: rotate(-3deg); }
.c-stat .c-k { font-stretch: 62%; font-weight: 900; font-size: 15px; text-transform: uppercase; letter-spacing: .03em; }
.c-stat svg { margin-top: 10px; width: 100%; height: auto; }

/* ---------- Statement ---------- */
.statement { background: var(--ink); color: var(--paper); }
.statement h2 { font-size: clamp(56px, 11vw, 210px); max-width: 10em; }
.statement h2 .dim { color: #6d6b66; }
.circled { position: relative; display: inline-block; }
.circled > svg { position: absolute; left: -12%; top: -18%; width: 124%; height: 136%; overflow: visible; pointer-events: none; }
.circled > svg path { fill: none; stroke: var(--accent); stroke-width: 2.4; stroke-linecap: round; stroke-dasharray: 1 1; stroke-dashoffset: 1; }
.circled.drawn > svg path { transition: stroke-dashoffset .9s var(--ease) .15s; stroke-dashoffset: 0; }
.statement-foot { margin-top: clamp(40px, 5vw, 70px); display: flex; justify-content: space-between; align-items: flex-end; gap: 30px; flex-wrap: wrap; }
.statement-foot p { color: #b9b6ae; }

/* ---------- Work ---------- */
.section-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; margin-bottom: clamp(30px, 4vw, 56px); }
.section-head h2 { font-size: clamp(54px, 8vw, 150px); }
.work-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--gutter); }
.card { display: block; position: relative; }
.card-media { position: relative; aspect-ratio: 4 / 5; overflow: hidden; background: var(--ink); }
.card-media > * { transition: transform .6s var(--ease); }
.card:hover .card-media > * { transform: scale(1.04); }
.card h3, .card .card-title { margin-top: 16px; font-size: clamp(30px, 2.8vw, 48px); }
.card p { margin-top: 6px; color: var(--muted); font-size: 16px; }
.card .tag { position: absolute; top: 14px; left: 14px; z-index: 2; }

/* Card art (coded compositions — swap for real project shots) */
.art { position: absolute; inset: 0; display: grid; place-items: center; }
.art-washx { background: var(--cobalt); }
.art-washx .big { font-size: clamp(80px, 11vw, 190px); color: var(--paper); transform: rotate(-6deg); }
.art-washx .strip { position: absolute; left: -10%; right: -10%; bottom: 14%; background: var(--lemon); color: var(--ink); padding: 10px 0; white-space: nowrap; font-size: 22px; transform: rotate(-6deg); overflow: hidden; }
.art-washx .strip span { display: inline-block; animation: marquee 12s linear infinite; }
.art-meta { background: #0f2a22; }
.art-meta .frame { width: 70%; aspect-ratio: 3 / 4; border: 1px solid rgba(243, 242, 238, .3); display: flex; flex-direction: column; justify-content: space-between; padding: 8%; color: var(--paper); }
.art-meta .frame .d { font-size: clamp(40px, 4.2vw, 72px); }
.art-meta .frame small { font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: #c7d6cc; }
.art-next { background: var(--paper-2); color: var(--ink); border: 2px dashed var(--line); }
.art-next .big { font-size: clamp(60px, 7vw, 120px); text-align: center; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ---------- CTA ---------- */
.cta { text-align: center; }
.cta h2 { font-size: clamp(80px, 20vw, 380px); line-height: .8; }
.cta h2 .row { display: block; }
.cta p { margin: 30px auto; max-width: 30em; }
.cta .actions { display: flex; justify-content: center; gap: 14px; flex-wrap: wrap; }
.mail-link { font-stretch: 62%; font-weight: 900; font-size: clamp(22px, 2.4vw, 36px); text-transform: uppercase; border-bottom: 2px solid var(--accent); }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: var(--paper); padding: clamp(60px, 7vw, 100px) var(--gutter) 28px; }
.foot-grid { display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: var(--gutter); }
.foot-grid h4, .foot-grid .foot-h { font-stretch: 62%; font-weight: 900; font-size: 16px; text-transform: uppercase; letter-spacing: .06em; color: #8a877f; margin-bottom: 14px; }
.foot-grid ul { list-style: none; display: grid; gap: 6px; }
.foot-grid a:hover { color: var(--accent); }
.foot-logo { display: inline-block; font-size: clamp(80px, 9vw, 180px); line-height: .8; }
.foot-base { margin-top: 60px; padding-top: 20px; border-top: 1px solid #2c2c2a; display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; font-size: 14px; color: #8a877f; }

/* ---------- Page heroes (inner pages) ---------- */
.page-hero { padding: 150px var(--gutter) clamp(50px, 6vw, 90px); }
.page-hero .eyebrow { font-size: clamp(22px, 2vw, 30px); margin-bottom: 10px; }
.page-hero h1 { font-size: clamp(80px, 17vw, 330px); line-height: .8; }
.page-hero h1 .row { display: block; width: max-content; white-space: nowrap; }
.site-footer { border-top: 1px solid #2c2c2a; }
.page-hero .lead { margin-top: 28px; }

/* Services rows */
.svc { border-top: 1px solid var(--line); }
.svc-row { display: grid; grid-template-columns: 90px 1.3fr 1fr; gap: var(--gutter); padding: clamp(28px, 3.5vw, 50px) 0; border-bottom: 1px solid var(--line); align-items: start; }
.svc-num { font-stretch: 62%; font-weight: 900; font-size: 30px; line-height: 1; color: var(--accent-text); }
.svc-name { display: flex; align-items: center; gap: .14em; font-size: clamp(56px, 7.4vw, 136px); }
.svc-name [data-tile] { width: .8em; height: .8em; flex: none; }
.svc-body p { font-size: clamp(17px, 1.3vw, 20px); }
.svc-body ul { list-style: none; margin-top: 16px; display: flex; flex-wrap: wrap; gap: 8px; }
.svc-body li { font-stretch: 62%; font-weight: 800; font-size: 15px; text-transform: uppercase; letter-spacing: .03em; padding: 7px 12px; border: 1.5px solid var(--ink); }

/* Work page */
.work-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: calc(var(--gutter) * 1.5) var(--gutter); }
.work-list .card-media { aspect-ratio: 5 / 4; }

/* Contact */
.contact-grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: calc(var(--gutter) * 2); }
.form { display: grid; gap: 22px; }
.field label, .field legend { display: block; font-stretch: 62%; font-weight: 900; font-size: 16px; text-transform: uppercase; letter-spacing: .04em; margin-bottom: 8px; }
.field input, .field textarea, .field select {
  width: 100%; font: inherit; font-size: 19px; color: var(--ink);
  background: transparent; border: 0; border-bottom: 2px solid var(--ink); padding: 10px 0; border-radius: 0; outline: none;
}
.field select { -webkit-appearance: none; appearance: none; cursor: pointer; padding-right: 28px; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%230e0e0e' stroke-width='2.5'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E") no-repeat right 2px center / 18px; }
.field input:focus, .field textarea:focus, .field select:focus { border-color: var(--accent); }
.field textarea { min-height: 120px; resize: vertical; }
fieldset.field { border: 0; }
.pills { display: flex; flex-wrap: wrap; gap: 8px; }
.pills label { margin: 0; cursor: pointer; }
.pills input { position: absolute; opacity: 0; pointer-events: none; width: 1px; height: 1px; padding: 0; }
.pills span { display: inline-block; padding: 10px 16px; border: 1.5px solid var(--ink); font-stretch: 62%; font-weight: 800; font-size: 17px; text-transform: uppercase; letter-spacing: .03em; transition: background .15s, color .15s; }
.pills input:checked + span { background: var(--ink); color: var(--paper); }
.pills input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 2px; }

/* Lead forms: 4-step qualifier on /contact, single-step on /missed-call-audit */
.lead-form [hidden], .lead-form[hidden], .lead-done[hidden] { display: none !important; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.step { border: 0; display: grid; gap: 22px; min-width: 0; }
.js .lead-form .step:not(.is-current) { display: none; }
.step-q { display: block; padding: 0; margin-bottom: 22px; font-stretch: 62%; font-weight: 900; font-size: clamp(28px, 3vw, 42px); line-height: 1; text-transform: uppercase; }
.step-hint { color: var(--muted); margin-top: -12px; }
.step-meter { display: flex; align-items: center; gap: 14px; font-stretch: 62%; font-weight: 800; font-size: 14px; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); }
.step-bar { flex: 1; height: 4px; background: var(--line); position: relative; }
.step-bar i { position: absolute; inset: 0 auto 0 0; width: 25%; background: var(--accent); transition: width .35s var(--ease); }
.step-nav { display: flex; gap: 12px; flex-wrap: wrap; }
html:not(.js) .step-meter, html:not(.js) [data-next], html:not(.js) [data-back] { display: none; }
.js .lead-form[data-steps]:not(.on-last) [data-submit], .js .lead-form.on-last [data-next] { display: none; }
.field-label { display: block; font-stretch: 62%; font-weight: 900; font-size: 16px; text-transform: uppercase; letter-spacing: .04em; margin-bottom: 8px; }
.opt { font-weight: 600; color: var(--muted); text-transform: none; letter-spacing: 0; }
.form-error { color: var(--accent-text); font-weight: 700; }
.btn[disabled] { opacity: .6; pointer-events: none; }
.how-steps { list-style: none; counter-reset: how; margin-top: 28px; display: grid; gap: 14px; max-width: 30em; }
.how-steps li { counter-increment: how; position: relative; padding-left: 46px; font-size: 18px; }
.how-steps li::before { content: counter(how); position: absolute; left: 0; top: 1px; width: 30px; height: 30px; display: grid; place-items: center; background: var(--accent); color: #fff; font-stretch: 62%; font-weight: 900; font-size: 16px; }
.lead-done { outline: none; }
.lead-done { min-width: 0; }
.lead-done h2 { font-size: clamp(44px, 6vw, 96px); line-height: .92; margin: 6px 0 18px; overflow-wrap: anywhere; }

/* ---------- Reveal on scroll (fast — no scroll hijacking) ---------- */
.js [data-reveal] { opacity: 0; transform: translateY(22px); transition: opacity .5s var(--ease), transform .5s var(--ease); }
.js [data-reveal="left"] { transform: translateX(-5vw); }
.js [data-reveal="right"] { transform: translateX(5vw); }
.js [data-reveal].in { opacity: 1; transform: none; }

/* ---------- Click doodle ---------- */
.doodle-mark { position: fixed; z-index: 90; pointer-events: none; overflow: visible; }
.doodle-mark path { fill: none; stroke: var(--accent); stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 1 1; stroke-dashoffset: 1; animation: doodle-draw .38s var(--ease) forwards; }
.doodle-mark.fade { transition: opacity .35s; opacity: 0; }
@keyframes doodle-draw { to { stroke-dashoffset: 0; } }

/* ---------- Page transition (scribble fills screen, then clears) ---------- */
.pt { position: fixed; inset: 0; z-index: 100; pointer-events: none; visibility: hidden; }
.pt svg { width: 100%; height: 100%; }
.pt path { fill: none; stroke: var(--accent); stroke-width: 38; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 1 1; stroke-dashoffset: 1; }
.pt-label { position: absolute; inset: 0; display: grid; place-items: center; color: var(--ink); font-size: clamp(70px, 14vw, 240px); opacity: 0; transition: opacity .18s; }
.pt.cover { visibility: visible; pointer-events: auto; }
.pt.cover path { animation: pt-in .5s cubic-bezier(.65, 0, .35, 1) forwards; }
.pt.cover .pt-label { opacity: 1; transition-delay: .36s; }
html.pt-arrive .pt { visibility: visible; }
html.pt-arrive .pt path { stroke-dashoffset: 0; }
html.pt-arrive .pt .pt-label { opacity: 1; }
.pt.reveal path { animation: pt-out .5s cubic-bezier(.65, 0, .35, 1) forwards; }
.pt.reveal .pt-label { opacity: 0; transition-delay: 0s; }
@keyframes pt-in { from { stroke-dashoffset: 1; } to { stroke-dashoffset: 0; } }
@keyframes pt-out { from { stroke-dashoffset: 0; } to { stroke-dashoffset: -1; } }

/* ---------- SEO content pages ---------- */
.crumbs { font-size: 14px; color: var(--muted); margin-bottom: 22px; display: flex; flex-wrap: wrap; gap: 8px; }
.crumbs a { border-bottom: 1px solid var(--line); }
.crumbs a:hover { color: var(--accent); border-color: var(--accent); }
.seo-block { border-top: 1px solid var(--line); }
.seo-grid { display: grid; grid-template-columns: 1fr 1.25fr; gap: calc(var(--gutter) * 2); align-items: start; }
.seo-grid h2 { font-size: clamp(44px, 5.6vw, 100px); margin-top: 18px; }
.prose { font-size: clamp(17px, 1.3vw, 20px); line-height: 1.6; max-width: 40em; }
.prose p + p, .prose p + ul, .prose ul + p, .prose ol + p, .prose p + ol { margin-top: 1em; }
.prose ul, .prose ol { padding-left: 1.2em; display: grid; gap: .45em; }
.prose li::marker { color: var(--accent); }
.prose a, .faq-a a { border-bottom: 2px solid var(--accent); }
.prose a:hover { color: var(--accent); }
.tiers { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: var(--gutter); }
.tier { position: relative; border: 2px solid var(--ink); padding: clamp(22px, 2.4vw, 34px); background: var(--paper); }
.tier.pick { background: var(--ink); color: var(--paper); }
.tier h3 { font-size: clamp(40px, 4vw, 64px); }
.tier-price { margin-top: 14px; color: var(--muted); }
.tier.pick .tier-price, .tier.pick .tier-who { color: #b9b6ae; }
.tier-price .d { font-size: clamp(34px, 3.2vw, 52px); color: var(--accent-text); }
.tier.pick .tier-price .d { color: var(--accent); }
.tier-who { margin-top: 10px; font-size: 16px; color: var(--muted); }
.tier ul { margin-top: 18px; padding-left: 1.1em; display: grid; gap: 6px; }
.tier li::marker { color: var(--accent); }
.tier-flag { position: absolute; top: -14px; right: 18px; background: #c4370f; color: #fff; font-stretch: 62%; font-weight: 900; font-size: 14px; text-transform: uppercase; letter-spacing: .04em; padding: 5px 10px; }
.faq { border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 22px 0; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary h3 { font-stretch: 62%; font-weight: 900; text-transform: uppercase; font-size: clamp(22px, 2.2vw, 34px); line-height: 1.05; }
.faq-item summary::after { content: "+"; font-weight: 900; font-size: 30px; color: var(--accent); transition: transform .25s var(--ease); }
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-a { padding: 0 0 26px; max-width: 46em; font-size: clamp(17px, 1.3vw, 20px); }
.related { list-style: none; display: flex; flex-wrap: wrap; gap: 12px; border-top: 1px solid var(--line); padding-top: var(--gutter); }
.related a { display: inline-flex; align-items: center; gap: 10px; padding: 14px 20px; border: 2px solid var(--ink); font-stretch: 62%; font-weight: 900; font-size: 18px; text-transform: uppercase; transition: background .2s, color .2s, border-color .2s; }
.related a:hover { background: var(--accent); border-color: var(--accent); color: #fff; }
.related svg { width: 1em; height: 1em; }
.towns { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 0 var(--gutter); }
.town { border-top: 1px solid var(--line); padding: 22px 0; }
.town h3 { font-size: clamp(32px, 3vw, 48px); }
.town p { margin-top: 8px; color: var(--muted); font-size: 16px; }
.towns-note { margin-top: 30px; max-width: 46em; }
.local-strip { display: grid; grid-template-columns: 1fr 1.25fr; gap: calc(var(--gutter) * 2); border-top: 1px solid var(--line); }
.local-strip h2 { font-size: clamp(44px, 5.6vw, 100px); margin-top: 18px; }
.privacy-h { font-size: clamp(28px, 2.6vw, 40px); margin: 1.4em 0 .4em; }
.privacy-h:first-child { margin-top: 0; }
.foot-base a { border-bottom: 1px solid #2c2c2a; }
.foot-base a:hover { color: var(--accent); }
.foot-nap { margin-top: 22px; max-width: 26em; font-size: 15px; color: #8a877f; }
@media (max-width: 760px) {
  .seo-grid, .local-strip { grid-template-columns: 1fr; gap: 24px; }
}

/* ---------- Responsive ---------- */
@media (max-width: 1000px) {
  .work-grid { grid-template-columns: 1fr 1fr; }
  .work-grid .card:last-child { grid-column: span 2; }
  .work-grid .card:last-child .card-media { aspect-ratio: 16 / 9; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
  .foot-grid > :first-child { grid-column: span 2; }
}
@media (max-width: 760px) {
  body { font-size: 16px; }
  .nav-pill, .header-cta { display: none; }
  .menu-btn { display: inline-flex; align-items: center; gap: 10px; padding: 11px 16px; background: var(--paper); border: 1px solid var(--line); font-stretch: 62%; font-weight: 900; font-size: 16px; text-transform: uppercase; letter-spacing: .03em; }
  .logo { font-size: 26px; }
  .hero { justify-content: flex-end; padding-bottom: 120px; }
  .hero-title { font-size: 19vw !important; }
  .hero-title .row { flex-wrap: wrap; justify-content: flex-start; white-space: normal; gap: 0 .16em; width: auto; margin: 0; }
  .hero-title .row.indent { padding-left: 0; }
  .hero-foot p { max-width: 14em; }
  .doodle-arrow { display: none; }
  .spec-list { font-size: 12.5vw; }
  .split { grid-template-columns: 1fr; }
  .split-copy, .collage { min-height: 0; }
  .collage { aspect-ratio: 4 / 5; }
  .work-grid, .work-list { grid-template-columns: 1fr; }
  .work-grid .card:last-child { grid-column: auto; }
  .work-grid .card:last-child .card-media { aspect-ratio: 4 / 5; }
  .svc-row { grid-template-columns: 1fr; gap: 14px; }
  .contact-grid { grid-template-columns: 1fr; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001s !important; animation-iteration-count: 1 !important; transition-duration: .001s !important; }
}

/* Comparison table (guides) */
.seo-grid > div { min-width: 0; }
.cmp-wrap { max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch; margin: .4em 0 1.2em; border: 1px solid var(--line); border-radius: 14px; }
.cmp { width: 100%; min-width: 560px; border-collapse: collapse; font-size: .82em; line-height: 1.45; }
.cmp caption { text-align: left; padding: 12px 16px; font-size: .9em; opacity: .7; }
.cmp th, .cmp td { text-align: left; vertical-align: top; padding: 12px 16px; border-top: 1px solid var(--line); }
.cmp thead th { border-top: 0; background: var(--ink); color: var(--paper); font-weight: 600; }
.cmp tbody th { font-weight: 600; white-space: nowrap; }
.cmp td:last-child { background: color-mix(in srgb, var(--accent) 8%, transparent); }
.facts { display: grid; grid-template-columns: max-content 1fr; gap: .5em 1.2em; }
.facts dt { font-weight: 600; }
@media (max-width: 560px) { .facts { grid-template-columns: 1fr; gap: .1em; } .facts dd { margin-bottom: .6em; } }

/* ---------- Funnel: one loud action, everything else reads as a link ---------- */
.header-cta { background: var(--accent-text); border-color: var(--accent-text); color: #fff; transition: background .2s, border-color .2s; }
.header-cta:hover { background: var(--ink); border-color: var(--ink); }
.header-cta svg { width: 1em; height: 1em; }
.header-cta-m { display: none; }
.btn.accent { background: var(--accent-text); color: #fff; }
.btn.accent:hover { background: var(--ink); color: var(--paper); }
.hero .btn.accent:hover, .statement .btn.accent:hover, [data-dark] .btn.accent:hover { background: var(--paper); color: var(--ink); }
.btn.big { font-size: clamp(20px, 1.9vw, 28px); padding: 22px 32px; }
.text-link {
  display: inline-flex; align-items: center; gap: 10px;
  font-stretch: 62%; font-weight: 800; text-transform: uppercase; letter-spacing: .02em; font-size: clamp(16px, 1.25vw, 19px);
  border-bottom: 2px solid var(--accent); padding-bottom: 3px;
}
.text-link svg { width: .9em; height: .9em; transition: transform .25s var(--ease); }
.text-link:hover { color: var(--accent-text); }
.text-link:hover svg { transform: translateX(4px); }
/* Section labels are labels, not buttons */
.chip, .chip.sm { padding: 0; border: 0; background: none; gap: 10px; }
.chip.sm { font-size: clamp(14px, 1.1vw, 17px); }
.chip { font-size: clamp(16px, 1.4vw, 21px); }

.hero-foot { align-items: flex-end; }
.hero-foot p { max-width: 26em; }
.hero-actions { display: flex; gap: 12px; flex-wrap: wrap; justify-content: flex-end; }
.hero-actions .btn.outline { border-color: rgba(243, 242, 238, .55); }

.funnel { border-bottom: 1px solid var(--line); }
.funnel h2 { font-size: clamp(48px, 7vw, 130px); margin-top: 18px; }
.funnel-steps { list-style: none; display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--gutter); margin-top: clamp(30px, 4vw, 56px); }
.funnel-steps li { border-top: 2px solid var(--ink); padding-top: 18px; }
.funnel-steps b { display: block; color: var(--accent-text); font-size: 20px; }
.funnel-steps h3 { font-size: clamp(28px, 2.6vw, 42px); margin: 10px 0 8px; }
.funnel-steps p { font-size: 17px; color: var(--muted); max-width: 22em; }
.funnel-actions { margin-top: clamp(36px, 4.5vw, 64px); display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.funnel-actions p { font-size: 18px; line-height: 1.6; }
.funnel-actions p a { border-bottom: 2px solid var(--accent); }
.cta > p:last-child { margin-top: 26px; }

.action-bar { display: none; }

@media (max-width: 760px) {
  .header-cta-m {
    display: inline-flex; align-items: center; margin-left: auto; margin-right: 8px; padding: 11px 16px;
    background: var(--accent-text); color: #fff; font-stretch: 62%; font-weight: 900; font-size: 16px; text-transform: uppercase; letter-spacing: .03em;
  }
  .hero { padding-bottom: 32px; }
  .hero-stage .b1 { width: 82vw; right: -10vw; top: 92px; }
  .hero-stage .b2 { width: 60vw; left: -6vw; top: 190px; }
  .hero-stage .phone { width: 28vw; right: 5vw; top: 210px; bottom: auto; }
  .hero-stage::after { background: linear-gradient(180deg, rgba(14,14,14,0) 25%, rgba(14,14,14,.94) 55%); }
  .hero-foot { position: static; flex-direction: column; align-items: stretch; margin-top: 28px; }
  .hero-foot p { max-width: none; }
  .hero-actions { justify-content: stretch; }
  .hero-actions .btn { flex: 1 1 100%; justify-content: center; }
  .funnel-steps { grid-template-columns: 1fr; gap: 22px; }
  .funnel-actions .btn { width: 100%; justify-content: center; }
  .cta .actions .btn { width: 100%; justify-content: center; }
  .action-bar {
    display: grid; grid-template-columns: 1fr 2fr; position: fixed; z-index: 45; left: 0; right: 0; bottom: 0;
    padding: 8px 8px calc(8px + env(safe-area-inset-bottom)); gap: 8px; background: var(--ink);
    transform: translateY(110%); transition: transform .3s var(--ease);
  }
  .action-bar.show { transform: none; }
  .action-bar a {
    display: flex; align-items: center; justify-content: center; gap: 10px; padding: 15px 10px;
    border: 1.5px solid rgba(243, 242, 238, .5); color: var(--paper);
    font-stretch: 62%; font-weight: 900; font-size: 18px; text-transform: uppercase; letter-spacing: .02em;
  }
  .action-bar a.go { background: var(--accent-text); border-color: var(--accent-text); color: #fff; }
  .action-bar svg { width: 1em; height: 1em; }
  body { padding-bottom: 72px; }
}

/* ---------- Who we help: two offer lanes (Home, Services) ---------- */
.lanes h2 { font-size: clamp(48px, 7vw, 130px); margin-top: 18px; }
.lane-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: var(--gutter); margin-top: clamp(30px, 4vw, 56px); }
.lane { display: grid; gap: 12px; align-content: start; border: 2px solid var(--ink); padding: clamp(22px, 2.6vw, 38px); background: var(--paper); transition: background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease); }
.lane.ink { background: var(--ink); color: var(--paper); }
.lane-tag { font-size: 20px; color: var(--accent-text); line-height: 1; }
.lane.ink .lane-tag { color: var(--accent); }
.lane-name { font-size: clamp(44px, 5.4vw, 92px); }
.lane-who { font-size: 17px; opacity: .8; }
.lane-go { display: inline-flex; align-items: center; gap: 10px; font-size: 22px; margin-top: 8px; line-height: 1; }
.lane-go svg { width: 1em; height: 1em; transition: transform .25s var(--ease); }
.lane:hover, .lane:focus-visible { background: var(--accent); color: var(--ink); border-color: var(--accent); outline: none; }
.lane:hover .lane-tag, .lane:focus-visible .lane-tag { color: var(--ink); }
.lane:hover .lane-go svg { transform: translateX(4px); }

/* ---------- Homepage: on-set photo strip ---------- */
.bts-strip { background: var(--ink); padding: 22px 0; overflow: hidden; }
.bts-track { display: flex; gap: 14px; width: max-content; animation: bts-scroll 55s linear infinite; }
.bts-strip:hover .bts-track { animation-play-state: paused; }
.bts-track figure { position: relative; flex: none; width: clamp(170px, 18vw, 280px); aspect-ratio: 3 / 4; border: 2px solid var(--paper); overflow: hidden; rotate: -1.5deg; }
.bts-track figure:nth-child(even) { rotate: 1.2deg; }
.bts-track img { width: 100%; height: 100%; object-fit: cover; }
.bts-track figcaption { position: absolute; left: 10px; bottom: 10px; padding: 5px 9px; background: var(--paper); color: var(--ink); font-stretch: 62%; font-weight: 900; font-size: 14px; text-transform: uppercase; line-height: 1; }
@keyframes bts-scroll { to { transform: translateX(-50%); } }

/* ---------- Homepage: work (sites + videos) ---------- */
.home-work { background: var(--ink); color: var(--paper); }
.home-work .accent { color: var(--accent); }
.home-work .sub { display: flex; margin: clamp(36px, 4vw, 56px) 0 20px; }
.site-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(24px, 3vw, 40px); }
.site-frame { border: 2px solid var(--paper); background: var(--paper); transition: transform .4s var(--ease); }
.site-frame.sh-accent { box-shadow: 12px 12px 0 var(--accent); }
.site-frame.sh-lemon { box-shadow: 12px 12px 0 var(--lemon); }
.site-frame.sh-cobalt { box-shadow: 12px 12px 0 var(--cobalt); }
.site-card:hover .site-frame { transform: translate(-4px, -4px); }
.site-frame .bar { display: flex; align-items: center; gap: 6px; padding: 7px 10px; color: var(--ink); font-size: 12px; font-weight: 600; }
.site-frame .bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--line); }
.site-frame .bar span { margin-left: 8px; padding: 2px 10px; background: #fff; border: 1px solid var(--line); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.site-frame img { width: 100%; height: auto; aspect-ratio: 16 / 10; object-fit: cover; object-position: top; }
.site-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 10px; flex-wrap: wrap; margin-top: 24px; }
.site-meta h3 { font-size: clamp(34px, 3.2vw, 56px); }
.site-meta span { font-size: 18px; color: var(--accent); }
.vid-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.vid-frame { position: relative; aspect-ratio: 9 / 16; border: 2px solid var(--paper); overflow: hidden; background: var(--ink-2); }
.vid-frame video { width: 100%; height: 100%; object-fit: cover; display: block; }
.vid-card b { display: block; margin-top: 12px; font-size: 26px; }
.play { position: absolute; left: 50%; top: 50%; width: 60px; height: 60px; margin: -30px 0 0 -30px; border-radius: 50%; background: var(--accent); transition: transform .3s var(--ease), opacity .3s; }
.play::after { content: ""; position: absolute; left: 23px; top: 18px; border-left: 19px solid #fff; border-block: 12px solid transparent; }
.vid-card:hover .play { transform: scale(1.15); }

/* ---------- Homepage: two lanes ---------- */
.duo { display: grid; grid-template-columns: 1fr 1fr; }
.duo-card { position: relative; min-height: 560px; padding: clamp(28px, 3vw, 48px) var(--gutter); display: flex; flex-direction: column; justify-content: space-between; gap: 30px; overflow: hidden; }
.duo-card.lemon { background: var(--lemon); color: var(--ink); }
.duo-card.cobalt { background: var(--cobalt); color: #fff; }
.duo-card.cobalt .chip .dot { background: var(--lemon); }
.duo-card h2 { font-size: clamp(56px, 7vw, 120px); margin-top: 16px; }
.duo-card p { font-size: 19px; max-width: 20em; margin-top: 14px; }
.duo-card > * { position: relative; z-index: 1; }
.duo-card .btn { align-self: flex-start; }
.duo-card .polaroid { position: absolute; z-index: 0; right: 6%; bottom: 8%; width: 28%; aspect-ratio: 3 / 4; padding: 8px 8px 32px; background: #fff; border: 2px solid var(--ink); box-shadow: 10px 10px 0 var(--ink); rotate: 5deg; transition: rotate .4s var(--ease); }
.duo-card.cobalt .polaroid { rotate: -4deg; }
.duo-card:hover .polaroid { rotate: 0deg; }
.polaroid img { width: 100%; height: 100%; object-fit: cover; }

@media (max-width: 900px) {
  .site-grid { grid-template-columns: 1fr; }
  .vid-grid { grid-template-columns: 1fr 1fr; }
  .duo { grid-template-columns: 1fr; }
  .duo-card { min-height: 500px; }
  .duo-card .polaroid { width: 38%; bottom: 6%; }
}
@media (prefers-reduced-motion: reduce) { .bts-track { animation: none; } }

@media (min-width: 761px) {
/* ---------- Homepage hero: headline bottom-left, work floating above ---------- */
  .hero { justify-content: flex-end; padding-bottom: clamp(120px, 14vh, 150px); }
  .hero-title .row { margin-inline: 0; }
  .hero-title .row + .row { margin-top: .04em; }
  .hero-stage .b1 { top: 11vh; width: 42vw; }
  .hero-stage .b2 { top: 15vh; width: 30vw; }
  .hero-stage .phone { top: 20vh; }
  .hero-stage::after { background: linear-gradient(180deg, rgba(14,14,14,.1) 0%, rgba(14,14,14,0) 25%, rgba(14,14,14,.7) 52%, rgba(14,14,14,.96) 72%); }

/* ---------- What we do: bigger ---------- */
  .specialisms .spec-list { font-size: clamp(72px, 14.5vw, 260px); }
}
.hero-title .row { margin-inline: 0; }

/* ---------- Homepage lanes: CRM "fully booked" card ---------- */
.crm { position: absolute; z-index: 0; right: 5%; bottom: 7%; width: min(46%, 380px); background: #fff; color: var(--ink); border: 2px solid var(--ink); box-shadow: 10px 10px 0 var(--ink); rotate: 3deg; font-size: 14px; transition: rotate .4s var(--ease); }
.duo-card.cobalt .crm { rotate: -3deg; }
.duo-card:hover .crm { rotate: 0deg; }
.crm-top { display: flex; justify-content: space-between; align-items: center; padding: 10px 14px; border-bottom: 2px solid var(--ink); }
.crm-top b { font-weight: 800; }
.crm-top span { color: var(--muted); }
.crm ul { list-style: none; }
.crm li { display: grid; grid-template-columns: 54px 1fr auto; gap: 10px; align-items: center; padding: 9px 14px; border-bottom: 1px solid var(--line); }
.crm .t { font-weight: 700; color: var(--muted); }
.crm .st { padding: 3px 8px; background: #d9f7d0; color: #1d6b12; font-weight: 800; font-size: 12px; text-transform: uppercase; letter-spacing: .03em; }
.crm-stamp { position: absolute; left: 50%; top: 56%; translate: -50% -50%; rotate: -12deg; padding: 8px 16px; border: 4px solid var(--accent); color: var(--accent); background: rgba(255,255,255,.9); font-size: clamp(30px, 3vw, 46px); white-space: nowrap; }
@media (max-width: 900px) {
  .crm { position: relative; right: auto; bottom: auto; width: 100%; max-width: 380px; rotate: 2deg; }
  .duo-card .crm-stamp { font-size: 30px; }
}
@media (min-width: 901px) {
  .duo-card > div:first-child { max-width: 50%; }
  .duo-card .crm { width: 44%; }
}

/* ---------- Work page ---------- */
.work-page .work-h { font-size: clamp(48px, 6vw, 110px); margin: clamp(30px, 4vw, 60px) 0 clamp(24px, 3vw, 40px); }
.work-page .work-h:first-child { margin-top: 0; }
.work-page .vid-grid { grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 2vw, 28px); }
.vid-client { display: block; margin-top: 4px; font-size: 15px; opacity: .65; }
.next-card { display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; margin-top: clamp(60px, 7vw, 110px); padding: clamp(28px, 4vw, 56px); border: 2px solid var(--paper); transition: background .25s; }
.next-card > .d { font-size: clamp(48px, 7vw, 130px); }
.next-card:hover { background: var(--ink-2); }
@media (max-width: 900px) { .work-page .vid-grid { grid-template-columns: 1fr 1fr; } }

/* ---------- Service pages: proof band under the title ---------- */
.svc-band { background: var(--ink); color: var(--paper); }
.svc-band .section-head { margin-bottom: clamp(30px, 4vw, 56px); }
.svc-band h2 { font-size: clamp(48px, 6.5vw, 120px); }
.svc-band .text-link { color: var(--paper); }
.site-grid.two { grid-template-columns: 1fr 1fr; }
.crm-pair { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(30px, 5vw, 80px); padding: 10px 0 20px; }
.crm-pair .crm { position: relative; right: auto; bottom: auto; width: 100%; max-width: 520px; justify-self: center; box-shadow: 12px 12px 0 var(--accent); font-size: 16px; }
.crm-pair .crm:last-child { box-shadow: 12px 12px 0 var(--cobalt); rotate: -2deg; }
@media (max-width: 900px) { .site-grid.two, .crm-pair { grid-template-columns: 1fr; } }

/* ---------- Contact page ---------- */
.contact-hero { padding-bottom: clamp(30px, 4vw, 50px); }
.contact-steps { list-style: none; display: flex; flex-wrap: wrap; gap: 10px 28px; margin-top: 24px; font-size: clamp(20px, 2vw, 30px); }
.contact-steps b { color: var(--accent-text); margin-right: 6px; }
.contact-wrap { background: var(--ink); color: var(--paper); }
.contact-v2 { display: grid; grid-template-columns: 1.45fr 1fr; gap: clamp(28px, 4vw, 64px); align-items: start; }
.form-card { background: var(--paper); color: var(--ink); border: 2px solid var(--paper); box-shadow: 14px 14px 0 var(--accent); padding: clamp(24px, 3.5vw, 52px); scroll-margin-top: 100px; }
.form-card .step-meter { font-size: 16px; color: var(--ink); }
.form-card .step-bar { height: 8px; background: var(--paper-2); }
.form-card .step-q { font-size: clamp(38px, 4.4vw, 72px); line-height: .9; margin: 22px 0 10px; }
.form-card .step-hint { color: var(--muted); margin-bottom: 18px; }
.form-card .pills { gap: 10px; }
.form-card .pills span { padding: 16px 20px; border-width: 2px; font-size: clamp(18px, 1.5vw, 22px); font-weight: 900; }
.form-card .pills span:hover { background: var(--paper-2); }
.form-card .pills input:checked + span { background: var(--ink); color: var(--paper); box-shadow: 4px 4px 0 var(--accent); }
.form-card .offer-pill span { border-color: var(--accent-text); color: var(--accent-text); }
.form-card .offer-pill input:checked + span { background: var(--accent-text); border-color: var(--accent-text); color: #fff; box-shadow: 4px 4px 0 var(--ink); }
.form-card .field input, .form-card .field select, .form-card .field textarea { font-size: 19px; }
.form-card .step-nav { margin-top: 10px; }
.form-card .step-nav .btn { font-size: 22px; padding: 20px 30px; }
.form-card .lead-done h2 { color: var(--ink); }
.offer-stack { display: grid; gap: 16px; }
.offer-stack > h2 { font-size: clamp(44px, 4.6vw, 80px); margin-bottom: 8px; }
.offer-stack .accent { color: var(--accent); }
.offer-card { display: grid; gap: 6px; padding: 24px; border: 2px solid var(--paper); transition: transform .3s var(--ease); }
.offer-card:hover { transform: translate(-3px, -3px); }
.offer-card.lemon { background: var(--lemon); color: var(--ink); border-color: var(--lemon); }
.offer-card.cobalt { background: var(--cobalt); color: #fff; border-color: var(--cobalt); }
.offer-card.paper { background: transparent; color: var(--paper); }
.offer-card .tag { font-size: 16px; opacity: .8; }
.offer-card h3 { font-size: clamp(36px, 3.4vw, 56px); }
.offer-card p { font-size: 17px; }
.offer-acts { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; margin-top: 10px; }
.offer-acts .btn { padding: 14px 20px; font-size: 18px; }
.offer-card.lemon .text-link { color: var(--ink); }
.offer-card.cobalt .text-link { color: #fff; }
.contact-direct { display: grid; gap: 6px; margin-top: 14px; padding-top: 22px; border-top: 2px solid rgba(243, 242, 238, .2); }
.contact-direct .d { font-size: clamp(36px, 3.6vw, 56px); color: var(--paper); }
.contact-direct a:not(.d) { border-bottom: 2px solid var(--accent); justify-self: start; }
.contact-direct span { opacity: .65; font-size: 15px; }
@media (max-width: 900px) { .contact-v2 { grid-template-columns: 1fr; } .form-card { box-shadow: 8px 8px 0 var(--accent); } }
.offer-card.cobalt .btn, .offer-card.cobalt .btn.accent { background: var(--paper); color: var(--ink); border-color: var(--paper); }
@media (max-width: 760px) {
  .hero-stage .b1 { width: 76vw; top: 84px; }
  .hero-stage .b2 { width: 54vw; top: 150px; }
  .hero-stage .phone { width: 24vw; min-width: 0; top: 120px; }
  .hero-stage::after { background: linear-gradient(180deg, rgba(14,14,14,0) 18%, rgba(14,14,14,.88) 40%, var(--ink) 55%); }
}

/* ---------- Homepage closing band ---------- */
.home-close { background: var(--accent); color: var(--ink); display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(30px, 4vw, 60px); align-items: end; }
.home-close h2 { font-size: clamp(80px, 12vw, 230px); line-height: .84; }
.home-close h2 .i { color: var(--paper); }
.home-close-side { display: grid; gap: 18px; justify-items: start; }
.home-close .btn { background: var(--ink); color: var(--paper); }
.home-close .btn:hover { background: var(--paper); color: var(--ink); }
.home-close-tel { font-size: clamp(40px, 4.4vw, 76px); line-height: .9; border-bottom: 4px solid var(--ink); }
.home-close-mail { font-size: 18px; font-weight: 600; border-bottom: 2px solid var(--ink); }
@media (max-width: 900px) {
  .home-close { grid-template-columns: 1fr; }
  .home-close .btn { width: 100%; justify-content: center; }
}

/* ---------- Homepage: in brief ---------- */
.brief h2 { font-size: clamp(56px, 8vw, 150px); margin-bottom: clamp(30px, 4vw, 56px); }
.brief-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 2px solid var(--ink); border-left: 2px solid var(--ink); }
.brief-tile { display: flex; flex-direction: column; gap: 14px; padding: clamp(20px, 2.2vw, 32px); border-right: 2px solid var(--ink); border-bottom: 2px solid var(--ink); min-height: 220px; }
.brief-tile.wide { grid-column: span 2; }
.brief-tile dt { font-stretch: 62%; font-weight: 900; font-size: 16px; text-transform: uppercase; letter-spacing: .05em; color: var(--accent-text); }
.brief-tile dd { display: flex; flex-direction: column; gap: 10px; margin-top: auto; }
.brief-tile b, .brief-tile dd > a.d { font-size: clamp(34px, 3.2vw, 54px); line-height: .9; }
.brief-tile span { font-size: 16px; line-height: 1.45; color: var(--muted); }
.brief-tile.ink { background: var(--ink); color: var(--paper); }
.brief-tile.ink dt { color: var(--accent); }
.brief-tile.ink span { color: rgba(243, 242, 238, .7); }
.brief-tile.ink span a { color: var(--paper); border-bottom: 1.5px solid var(--accent); }
@media (max-width: 1000px) { .brief-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .brief-grid { grid-template-columns: 1fr; } .brief-tile.wide { grid-column: auto; } .brief-tile { min-height: 0; } }
.brief-tile.ink { grid-column: 1 / -1; min-height: 0; flex-direction: row; align-items: flex-end; justify-content: space-between; flex-wrap: wrap; }
.brief-tile.ink dd { margin-top: 0; }
@media (max-width: 560px) { .brief-tile.ink { flex-direction: column; align-items: flex-start; } }

/* ---------- After a form is sent: where you are ---------- */
.track-label { font-size: 16px; letter-spacing: .05em; color: var(--accent-text); margin: 34px 0 14px; }
.track { list-style: none; display: grid; grid-template-columns: repeat(5, 1fr); border: 2px solid var(--ink); }
.track li { position: relative; display: flex; flex-direction: column; gap: 6px; padding: 18px 16px; border-right: 2px solid var(--ink); background: var(--paper); color: var(--muted); }
.track li:last-child { border-right: 0; }
.track b { font-size: 20px; }
.track span { font-size: clamp(20px, 1.7vw, 26px); line-height: .95; color: var(--ink); }
.track small { font-size: 14px; line-height: 1.35; }
.track li.is-done { background: var(--ink); color: rgba(243, 242, 238, .7); }
.track li.is-done span { color: var(--paper); }
.track li.is-done b::after { content: " ✓"; color: var(--accent); }
.track li.is-now { background: var(--accent); color: var(--ink); }
.track li.is-now b::after { content: " · now"; }
.track li.is-now::before { content: ""; position: absolute; top: 12px; right: 12px; width: 10px; height: 10px; border-radius: 50%; background: var(--ink); animation: track-pulse 1.4s ease-in-out infinite; }
@keyframes track-pulse { 50% { opacity: .2; } }
.track-links { display: flex; flex-wrap: wrap; gap: 10px; }
.track-links a { display: inline-flex; align-items: center; gap: 10px; padding: 12px 16px; border: 2px solid var(--ink); font-stretch: 62%; font-weight: 900; text-transform: uppercase; font-size: 17px; line-height: 1; }
.track-links a:hover { background: var(--ink); color: var(--paper); }
.track-links a[hidden] { display: none; }
.track-links svg { width: 1em; height: 1em; }
@media (max-width: 760px) {
  .track { grid-template-columns: 1fr; }
  .track li { border-right: 0; border-bottom: 2px solid var(--ink); flex-direction: row; flex-wrap: wrap; align-items: baseline; gap: 4px 12px; }
  .track li:last-child { border-bottom: 0; }
  .track small { flex-basis: 100%; }
}
@media (prefers-reduced-motion: reduce) { .track li.is-now::before { animation: none; } }

/* ---------- Tiles v2: real work, animated (What we do + services list) ---------- */
[data-tile] { container-type: size; background: var(--ink); border-radius: 0; }
.tl { position: relative; width: 100%; height: 100%; overflow: hidden; }
.tl img { display: block; }

/* Websites: browser cycling through client sites */
.tl-web { background: var(--cobalt); padding: 9cqw; }
.tl-web .tl-bar { display: flex; gap: 2.5cqw; padding: 3cqw 4cqw; background: var(--paper); border-bottom: 1px solid var(--line); }
.tl-web .tl-bar i { width: 4cqw; height: 4cqw; border-radius: 50%; background: var(--line); }
.tl-web .tl-bar i:first-child { background: var(--accent); }
.tl-shots { position: relative; height: calc(100% - 10cqw); background: var(--paper); overflow: hidden; }
.tl-shots img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: top left; opacity: 0; animation: tl-shot 9s infinite; }
.tl-shots img:nth-child(2) { animation-delay: 3s; }
.tl-shots img:nth-child(3) { animation-delay: 6s; }
@keyframes tl-shot { 0% { opacity: 0; transform: scale(1.12); } 6%, 33% { opacity: 1; } 40% { opacity: 0; transform: scale(1); } 100% { opacity: 0; } }
.tl-cursor { position: absolute; width: 12cqw; left: 0; top: 0; animation: tl-cursor 3s var(--ease) infinite; }
@keyframes tl-cursor { 0% { translate: 75cqw 85cqw; } 45%, 60% { translate: 40cqw 55cqw; } 52% { scale: .8; } 100% { translate: 75cqw 85cqw; } }

/* Reels: a real reel playing in a phone */
.tl-reels { background: var(--accent); display: grid; place-items: center; }
.tl-phone { position: relative; width: 50cqw; height: 88cqw; border: 2.5cqw solid var(--ink); border-radius: 7cqw; overflow: hidden; background: var(--ink); rotate: -6deg; transition: rotate .4s var(--ease); }
.spec-link:hover .tl-phone { rotate: 0deg; }
.tl-phone video { width: 100%; height: 100%; object-fit: cover; }
.tl-prog { position: absolute; left: 6%; right: 6%; top: 4%; height: 1.5cqw; background: rgba(255,255,255,.35); }
.tl-prog::after { content: ""; position: absolute; inset: 0; background: #fff; transform-origin: left; animation: tl-prog 8s linear infinite; }
@keyframes tl-prog { from { transform: scaleX(0); } to { transform: scaleX(1); } }
.tl-heart { position: absolute; right: 12cqw; bottom: 14cqw; font-size: 16cqw; line-height: 1; color: #fff; animation: tl-heart 2.4s ease-out infinite; }
@keyframes tl-heart { 0% { opacity: 0; translate: 0 10cqw; scale: .6; } 25% { opacity: 1; scale: 1.15; } 70% { opacity: 1; } 100% { opacity: 0; translate: 0 -30cqw; scale: .9; } }

/* Ads: sponsored post + lead counter */
.tl-ads { background: var(--cobalt); padding: 10cqw 12cqw; }
.tl-post { position: relative; height: 72cqw; background: #fff; display: flex; flex-direction: column; rotate: 3deg; box-shadow: 3cqw 3cqw 0 var(--ink); }
.tl-spons { padding: 2.5cqw 4cqw; font-size: 5.5cqw; font-weight: 700; color: var(--muted); font-stretch: 100%; text-transform: none; letter-spacing: 0; line-height: 1.2; }
.tl-post img { flex: 1; min-height: 0; width: 100%; object-fit: cover; }
.tl-cta { margin: 3cqw; padding: 3cqw; background: var(--accent); color: #fff; font-size: 6.5cqw; text-align: center; line-height: 1; animation: tl-pulse 1.8s ease-in-out infinite; }
@keyframes tl-pulse { 50% { background: var(--ink); } }
.tl-leads { position: absolute; left: 6cqw; bottom: 5cqw; display: flex; align-items: center; gap: 1.5cqw; padding: 2.5cqw 4cqw; background: var(--lemon); color: var(--ink); font-size: 8cqw; line-height: 1; rotate: -4deg; }
.tl-leads em { font-style: normal; font-size: 5.5cqw; }
.tl-count { position: relative; display: inline-block; width: 1.3em; height: 1em; overflow: hidden; }
.tl-count i { position: absolute; left: 0; font-style: normal; opacity: 0; animation: tl-count 6s infinite; }
.tl-count i:nth-child(2) { animation-delay: 1.5s; }
.tl-count i:nth-child(3) { animation-delay: 3s; }
.tl-count i:nth-child(4) { animation-delay: 4.5s; }
@keyframes tl-count { 0% { opacity: 0; translate: 0 100%; } 5%, 25% { opacity: 1; translate: 0 0; } 30%, 100% { opacity: 0; translate: 0 -100%; } }

/* Branding: variable-width type morph + palette */
.tl-brand { background: var(--lemon); display: grid; place-items: center; align-content: center; gap: 6cqw; }
.tl-aa { font-family: 'Archivo', sans-serif; font-weight: 900; font-style: italic; font-size: 46cqw; line-height: .8; color: var(--ink); text-transform: none; animation: tl-morph 3.6s ease-in-out infinite; }
@keyframes tl-morph { 0%, 100% { font-stretch: 62%; font-weight: 900; color: var(--ink); } 33% { font-stretch: 125%; font-weight: 300; color: var(--ink); } 66% { font-stretch: 90%; font-weight: 700; color: var(--accent); } }
.tl-sw { display: flex; gap: 2cqw; }
.tl-sw i { width: 12cqw; height: 12cqw; border: 1.5px solid var(--ink); animation: tl-sw 3.6s ease-in-out infinite; }
.tl-sw i:nth-child(1) { background: var(--ink); }
.tl-sw i:nth-child(2) { background: var(--accent); animation-delay: .15s; }
.tl-sw i:nth-child(3) { background: var(--cobalt); animation-delay: .3s; }
.tl-sw i:nth-child(4) { background: var(--paper); animation-delay: .45s; }
@keyframes tl-sw { 0%, 60%, 100% { translate: 0 0; } 70% { translate: 0 -5cqw; } }

/* Automation: notifications stack in */
.tl-auto { background: var(--stone); display: flex; flex-direction: column; justify-content: center; gap: 4cqw; padding: 0 9cqw; }
.tl-note { display: grid; gap: 1cqw; padding: 4cqw 5cqw; background: #fff; border: 1.5px solid var(--ink); box-shadow: 2cqw 2cqw 0 var(--ink); font-stretch: 100%; text-transform: none; letter-spacing: 0; line-height: 1.1; opacity: 0; animation: tl-note 6s var(--ease) infinite; }
.tl-note b { font-size: 7cqw; font-weight: 800; }
.tl-note span { font-size: 5.5cqw; font-weight: 500; color: var(--muted); }
.tl-note.n2 { animation-delay: .9s; }
.tl-note.n3 { animation-delay: 1.8s; background: var(--accent); }
.tl-note.n3 b, .tl-note.n3 span { color: #fff; }
@keyframes tl-note { 0% { opacity: 0; translate: 30cqw 0; } 8%, 80% { opacity: 1; translate: 0 0; } 90%, 100% { opacity: 0; translate: 0 -6cqw; } }

/* Social: real reel thumbnails grid + like */
.tl-social { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5cqw; padding: 1.5cqw; background: var(--ink); }
.tl-social img { width: 100%; height: 100%; object-fit: cover; animation: tl-cell 6s infinite; }
.tl-social img:nth-child(3n+2) { animation-delay: 2s; }
.tl-social img:nth-child(3n) { animation-delay: 4s; }
@keyframes tl-cell { 0%, 85%, 100% { filter: none; } 90% { filter: brightness(1.6); } }
.tl-like { position: absolute; left: 50%; top: 50%; translate: -50% -50%; padding: 3cqw 5cqw; background: var(--accent); color: #fff; font-size: 9cqw; line-height: 1; white-space: nowrap; animation: tl-like 3s var(--ease) infinite; }
@keyframes tl-like { 0%, 20% { scale: 0; } 32% { scale: 1.2; } 40%, 80% { scale: 1; } 92%, 100% { scale: 0; } }

@media (prefers-reduced-motion: reduce) { .tl *, .tl { animation: none !important; } .tl-shots img:first-child, .tl-note { opacity: 1; } .tl-count i:last-child { opacity: 1; } }

/* ---------- Homepage: in brief, as one statement ---------- */
.brief .brief-line { font-size: clamp(44px, 6.4vw, 120px); line-height: 1.02; max-width: 15em; }
.brief mark { color: inherit; padding: 0 .12em; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.brief .m-lemon { background: var(--lemon); }
.brief .m-cobalt { background: var(--cobalt); color: #fff; }
.brief .m-accent { background: var(--accent); color: #fff; }
.brief .m-ink { background: var(--ink); color: var(--paper); }
.brief .u { text-decoration: underline; text-decoration-color: var(--accent); text-decoration-thickness: .08em; text-underline-offset: .08em; }
.brief .brief-line .i { color: var(--accent-text); }
.brief-bar { display: flex; flex-wrap: wrap; align-items: baseline; gap: 14px 36px; margin-top: clamp(36px, 4vw, 60px); padding-top: 24px; border-top: 2px solid var(--ink); }
.brief-bar .d { font-size: clamp(34px, 3.4vw, 58px); line-height: 1; }
.brief-bar a:not(.d):not(.text-link) { font-size: 19px; font-weight: 600; border-bottom: 2px solid var(--accent); }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

/* What we do label: bigger */
.specialisms .chip-wrap .chip { font-size: clamp(30px, 3.6vw, 60px); gap: 16px; }
.specialisms .chip-wrap .chip .dot { width: .3em; height: .3em; }
.specialisms .doodle-arrow { width: clamp(90px, 11vw, 170px); left: calc(100% + 18px); top: 10%; }
.specialisms .doodle-arrow path { stroke-width: 3; }

/* Contact step 1: offers first */
.offer-picks { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 8px; }
.offer-pick { position: relative; cursor: pointer; }
.offer-pick input { position: absolute; opacity: 0; width: 1px; height: 1px; pointer-events: none; }
.offer-pick > span { display: flex; flex-direction: column; gap: 8px; min-height: 140px; justify-content: flex-end; padding: 18px 20px; border: 2px solid var(--ink); transition: transform .2s var(--ease), box-shadow .2s var(--ease); }
.offer-pick.lemon > span { background: var(--lemon); color: var(--ink); }
.offer-pick.cobalt > span { background: var(--cobalt); color: #fff; }
.offer-pick small { font-stretch: 62%; font-weight: 900; text-transform: uppercase; letter-spacing: .05em; font-size: 15px; opacity: .8; }
.offer-pick b { font-size: clamp(30px, 2.8vw, 46px); line-height: .9; }
.offer-pick:hover > span { transform: translate(-3px, -3px); box-shadow: 6px 6px 0 var(--ink); }
.offer-pick input:checked + span { box-shadow: 6px 6px 0 var(--accent); transform: translate(-3px, -3px); }
.offer-pick input:checked + span::after { content: "✓"; position: absolute; top: 12px; right: 14px; width: 34px; height: 34px; display: grid; place-items: center; background: var(--ink); color: #fff; font-weight: 900; font-size: 18px; }
.offer-pick input:focus-visible + span { outline: 3px solid var(--accent); outline-offset: 3px; }
.or-hint { margin: 22px 0 12px; font-stretch: 62%; font-weight: 900; text-transform: uppercase; letter-spacing: .04em; font-size: 16px; }
@media (max-width: 560px) { .offer-picks { grid-template-columns: 1fr; } .offer-pick > span { min-height: 100px; } }

/* Live-site clips in browser frames */
.hero-stage .browser video, .site-frame video { display: block; width: 100%; height: auto; aspect-ratio: 16 / 10; object-fit: cover; object-position: top; background: var(--paper); }
/* What we do label: bigger, heavier */
.specialisms .chip-wrap .chip { font-size: clamp(40px, 5vw, 88px); font-stretch: 80%; font-weight: 900; letter-spacing: 0; gap: 18px; color: var(--ink); }
.specialisms .chip-wrap .chip .dot { width: .34em; height: .34em; }
.specialisms .doodle-arrow { width: clamp(100px, 13vw, 200px); }
.specialisms .doodle-arrow path { stroke-width: 3.6; }

/* ---------- Phone hero: headline first, work below it, nothing on top of the type ---------- */
@media (max-width: 760px) {
  .hero { justify-content: flex-start; padding-top: 92px; padding-bottom: 28px; min-height: 0; }
  .hero-title { order: 1; font-size: 16vw !important; }
  .hero-stage { order: 2; position: relative; inset: auto; height: 74vw; margin: 26px calc(var(--gutter) * -1) 0; overflow: hidden; }
  .hero-stage::after { display: none; }
  .hero-stage .b1 { width: 68%; left: 4%; right: auto; top: 6%; rotate: -3deg; box-shadow: 8px 8px 0 var(--accent); }
  .hero-stage .b2 { width: 56%; right: 4%; left: auto; top: 42%; rotate: 3deg; box-shadow: 8px 8px 0 var(--cobalt); }
  .hero-stage .phone { width: 25%; min-width: 0; right: 6%; top: 2%; bottom: auto; border-width: 4px; border-radius: 16px; box-shadow: 7px 7px 0 var(--lemon); }
  .hero-stage .bar { padding: 4px 6px; font-size: 9px; }
  .hero-stage .bar i { width: 6px; height: 6px; }
  .hero-foot { order: 3; margin-top: 26px; }
}

/* ---------- Phone: floating qualify buttons (no full-width slab) ---------- */
@media (max-width: 760px) {
  .action-bar { left: 12px; right: 12px; bottom: calc(12px + env(safe-area-inset-bottom)); padding: 0; gap: 8px; grid-template-columns: 1fr 2.3fr; background: none; transform: translateY(calc(100% + 30px)); opacity: 0; transition: transform .45s var(--ease), opacity .3s; pointer-events: none; }
  .action-bar.show { transform: none; opacity: 1; pointer-events: auto; }
  .action-bar a { padding: 14px 10px; background: var(--paper); color: var(--ink); border: 2px solid var(--ink); box-shadow: 4px 4px 0 var(--ink); }
  .action-bar a.go { background: var(--accent-text); border-color: var(--ink); color: #fff; }
  body { padding-bottom: 0; }
}

/* "Best for ..." tags: big and obvious */
.offer-card .tag { font-size: clamp(20px, 1.6vw, 26px); opacity: 1; display: inline-block; justify-self: start; padding: 6px 10px; background: var(--ink); color: var(--paper); line-height: 1; }
.offer-card.paper .tag { background: var(--accent); color: #fff; }
.offer-pick small { font-size: clamp(16px, 1.3vw, 20px); opacity: 1; align-self: flex-start; padding: 5px 8px; background: var(--ink); color: var(--paper); line-height: 1; }
.duo-tag { display: inline-block; padding: 8px 14px; background: var(--ink); color: var(--paper); font-size: clamp(22px, 2vw, 32px); line-height: 1; }
.duo-card.cobalt .duo-tag { background: var(--paper); color: var(--ink); }
.duo-card h2 { margin-top: 18px; }

/* Start here feedback */
.form-card.flash { animation: card-flash 1.1s var(--ease); }
@keyframes card-flash { 0% { box-shadow: 14px 14px 0 var(--accent), 0 0 0 0 var(--lemon); } 30% { box-shadow: 14px 14px 0 var(--accent), 0 0 0 10px var(--lemon); } 100% { box-shadow: 14px 14px 0 var(--accent), 0 0 0 0 var(--lemon); } }